In addition, Goirigolzarri has remarked that when the current steering committee came to the entity had to invest “a lot of time in defining our principles and values, but it was something fundamental to be impregnated in the organization.” “The principles and values must be part of us because it is our duty, not because they are profitable, although I am sure they are,” he said. Asked by Giró about the complex reputation of the financial sector, Sponsorship Request Letter Samples acknowledged that “there is a lot of noise and that makes it harder to be heard”, although he assured that “we have not been able to convey two basic ideas: that the only thing that we have done is to comply with the law and we have not been a single euro “, has postulated putting as an example the recent controversy over the tax on mortgages. “We can blame the noise, but if we have not managed to transmit those ideas at all, we will have done something wrong,” he assured.
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According to this study, Spaniards will allocate more than half of the total Christmas budget to buy gifts and food. Specifically, while we will spend 252 euros on food, in gifts we plan to spend an average of 324 euros, or what is the same, one third of the budget. Fashion and accessories (57%), cultural products – including books, music, etc. – (52%), and toys (43%) will be the most gifted products.
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The results of this year confirm that the way of living and enjoying Christmas changes according to age. While the youngest and the oldest prioritize leisure or gifts; Middle-aged Spaniards, who are usually parents with small children, prioritize the celebration of Christmas as a family, allocating the largest amount to food.
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According to the survey, Spaniards between 38 and 50 will spend the most on food, with 489 euros on average (38% of their total budget).
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The millennials and those over 50, for their part, will spend mostly on gifts, while the respondents of Generation Z will allocate 17% of their budget (105 euros) to travel and 71 euros on average to purchases in technology.
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This difference in habits is also reflected in travel planning at this time. According to the American Express Barometer, 34% of Spaniards interviewed intend to travel this Christmas mainly to national destinations.
“The banking sector has a very important reputation challenge. We have to make a great effort to listen to society and understand what it claims us to be able to demonstrate, talking to society, that banking is a fundamental instrument for a country, “he concluded. The Spanish increased our budget to celebrate Christmas for the third consecutive year and in 2018 we will spend almost 2% more than in Sponsorship Request Letter Samples, placing the average expenditure at 924 euros (compared to 907 euros in 2017). This is what the 2018 edition of the American Express Christmas Shopping Barometer says.